Retail Market Report
Spring 2019 Edition
The domestic retail market experiences a phase of reorientation. The constantly increasing online trade presents a challenge for the stationary retailers, most of all in B and C locations. This requires innovative ideas and constant development, which might be „omnichannel“ concepts such as „Click & Collect“, which combine online trade, distribution and stationary trade, or the proverbial shopping experience of customers, the „Retailtainment“, a perfect mixture of retail and entertainment.
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