This dynamic is also reflected in the rents: in the A-locations, the rent level is stable, and in individual cases, particularly for rentals of functional space in popular hotspots such as the Golden H or the core zone of Mariahilfer Strasse, rent increases have even been achieved. Overall, it can be said that Vienna's shopping streets are developing positively despite some adverse circumstances.
While a trend towards strategic portfolio optimization and relocations can be seen among the majority of retailers, two sub-segments are currently proving to be particularly expansive: discount stores and the premium and luxury segment.
An important development: new, climate-friendly business models and shopping experiences with the aim of economic, ecological and social sustainability. Green lease clauses are also increasingly being included in rental agreements
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